Andrews Distributing turns to Marblehead for help retooling their classic Steven Noble illustration into a complete identity system for print, advertising, and online display. The result is a fully developed brand ready for its public debut.
The original Destination Beer logo was a commissioned illustration by world famous craftsman Steven Noble. Noble’s enormous portfolio of work is particularly well known in the beer world. He is responsible for the Sam Adams portrait, the Original Coors water fall, the Shiner Bock Ram, and several other beer icons. Noble gave Destination Beer a classic look with traditional, one-color scratch board shading over water color. The final illustration proof is pictured to the right.
Ready for Prime Time
With Destination Beer set to grow into a full campaign across all media, Andrews asked Marble head to take Noble’s illustration and turn it into a fully functioning brand. The centerpiece on the new brand is an updated Destination Beer logo. The new logo can be printed at tiny sizes, displayed online, even embroidered, while retaining the beautiful detail and craft of the original Noble illustration. We also developed a brand standards manual detailing color, type, logos, and photography for Destination Beer’s public image. We look for ward to seeing the new logo in action as the campaign rolls out this year. The new logo and samples from the standards manual are pictured below.