National ADDY. Country Style. Buntin Group Wins 2010 Campaign Illustration Award for Cracker Barrel Creative
Nashville, Tenn. (June 28, 2010) – For the fourth consecutive year The Buntin Group has been recognized with an American Advertising Federation (AAF) National ADDY Award. The 2010 award, for Campaign Illustration, was earned by the Nashville, Tenn.-based agency for its work on Cracker Barrel Old Country Store’s visual branding materials using illustrations created by known illustrator Steven Noble from San Francisco.
The “Timeless Country Values” illustrations – some of which can be seen here – were used across multiple Cracker Barrel campaign components including out-of-home, in-store, promotional and direct mail.
“Cracker Barrel is one of the most carefully nurtured and managed brands in the U.S. today, if not globally,” notes Buntin Group President and CEO Jeffrey Buntin, Jr. “It has been, and continues to be, a great privilege to grow this iconic ‘Old Country Store’ brand through a well-planned American Values positioning.”
Buntin’s relationship with Cracker Barrel began over two decades ago, when the brand operated just 17 fuel stops in eastern Tennessee. Today, the company operates nearly 600 Old Country Stores in 46 states and has been voted “Best Family Dining” for 19 consecutive years by Restaurants & Institutions magazine.
The National ADDYs were presented earlier this month in Orlando, Fla., in conjunction with the AAF National Conference. More than 1,500 entries were judged with about 250 awards given.