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Steven Noble Illustrations » 2009 » January

Archive for January, 2009

Destination Beer

Wednesday, January 21st, 2009

“The Destination Beer Logo is Ready for Prime Time” by: Brandon DeLoach

Andrews Distributing turns to Marblehead for help retooling their classic Steven Noble illustration into a complete identity system for print, advertising, and online display. The result is a fully developed brand ready for its public debut.

The original Destination Beer logo was a commis­sioned illustration by world famous craftsman Steven Noble. Noble’s enormous portfolio of work is particularly well known in the beer world. He is responsible for the Sam Adams portrait, the Orig­inal Coors water fall, the Shiner Bock Ram, and several other beer icons. Noble gave Destination Beer a classic look with traditional, one-color scratch board shading over water color. The final illustration proof is pictured to the right.

db_logo

Ready for Prime Time

With Destination Beer set to grow into a full campaign across all media, Andrews asked Mar­ble head to take Noble’s illustration and turn it into a fully functioning brand. The centerpiece on the new brand is an updated Destination Beer logo. The new logo can be printed at tiny sizes, displayed online, even embroidered, while retaining the beautiful detail and craft of the original Noble illustration. We also developed a brand standards manual detailing color, type, logos, and photography for Destination Beer’s public image. We look for ward to seeing the new logo in action as the campaign rolls out this year. The new logo and samples from the stan­dards manual are pictured below.

Hello Creative

Wednesday, January 21st, 2009

Steve Fischer at Hello Creative:

“Steve is one of those rare creative types who can use both hemispheres of his brain to create tight, outstanding illustrations–every time. His website speaks volumes about the quality of his work, so let me speak to the quality of his ethos: Steve is sharp, friendly and very professional. He pulls out the stops and delivers above-expectation results consistently. Thanks Steve!”

Hired Steve as a Illustrator in 2007 , and hired Steve more than once

February 15, 2008