Archive for December, 2009

Some New Work on the Web

Tuesday, December 15th, 2009

From time to time one of my illustrations is featured on the web. The first is on AdPulp, where I did an illustration of Santa for Fentimans by way of ad agency Sell! Sell!. I also did a lobster for lobster.com… take a look and let me know what you think!

See article in AdPulp:
http://www.adpulp.com/archives/2009/12/santa_wrestling.php

Sell! Sell! in London is helping Fentimans, the independent Hexham-based soft drinks company, tug Coca-Cola’s long white beard this Christmas.
Created by Sell! Sell!, the ad depicts an old-fashioned illustration of a Fentimans Santa wearing the colours of Curiosity Cola and workman’s boots standing victorious over a chubby Father Christmas lying prostrate and dressed in his customary red outfit much championed and featured by Coca Cola.

Vic Polkinghorne, creative director of Sell! Sell!, commented “Fentimans make great soft drinks but they’re in a market that’s dominated by big brands and heavy spenders. To make their budgets work as hard as possible they need something cheeky or provocative to help them cut through the blizzard of Christmassy nonsense that’s spewed forth at this time of year”.
By the way, “Reet” is Northern English slang for “right.”

BrandNew posted a piece about the Lobster.com logo. They’re a very well-read and well-respected design blog:
“CRUSTACEAN AHOY”
http://www.underconsideration.com/brandnew/archives/a_clawed_orange_crustacean_is_worth_a_thousand_words.php

In a bold move, the logo doesn’t spell out the word “Lobster,” and instead it simply shows you one, an immediately identifiable lobster that works as a very charming rebus and turns a URL that could look like one of those generic catch-all web sites full of ads into a kind of leader URL. Nail hired illustrator Steven Noble to create the custom woodcut illustration of a Maine lobster and then added a slightly distressed, serif “.com” creating an amusing fusion of vintage illustration and contemporary technology. I don’t normally think of the Internet as a place where I would get my lobsters, not that I buy lobster ever, but now I know where to get some shipped right to my house after I’m done posting to Brand New.