Posts Tagged ‘engraving’

Spytail Rum Label Illustrations created by Steven Noble

Wednesday, April 3rd, 2019

Bigger and Leith , who owns a small portfolio of fine spirits from established, family-owned distilleries, commissioned Steven Noble to create some unique illustrations for their new labels called Spytail Rum. SPYTAIL is named after a legendary submarine – plans for which were discovered by their distillers. The first mechanical submarines in the world were invented in France – and tested on the Charente River which flows nearby our distillery. These were the submarines which Jules Vernes used as the inspiration for his famous novel – 20,000 Leagues Under the Sea and which inspired these illustrations.

AdPulp: Sell! Sell! in London is helping Fentimans, the independent Hexham-based soft drinks company, tug Coca-Cola’s long white beard this Christmas.

Monday, August 2nd, 2010

fentiman_s-fighting-santas

Created by Sell! Sell!, the ad depicts an old-fashioned illustration created by Steven Noble of a Fentimans Santa wearing the colours of Curiosity Cola and workman’s boots standing victorious over a chubby Father Christmas lying prostrate and dressed in his customary red outfit much championed and featured by Coca Cola.

Vic Polkinghorne, creative director of Sell! Sell!, commented “Fentimans make great soft drinks but they’re in a market that’s dominated by big brands and heavy spenders. To make their budgets work as hard as possible they need something cheeky or provocative to help them cut through the blizzard of Christmassy nonsense that’s spewed forth at this time of year”.

Biography

Wednesday, December 3rd, 2008

Since graduating from the University of California, Davis in 1990, Steven Noble has  mastered a wide range of detail and style within the scratchboard medium and has become internationally recognized for his work from clients as far way as Japan to Europe. 

Over the years, he has become equally adept in the woodcut, pen and ink, traditional engraving and steel engraving styles, as well as a variety of stylized scratchboard techniques. His highly disciplined and complex line work is based on over 15 years of experience using X-Acto precision knives carved into pre-inked clay boards which generate very fine line strokes which allow a versatility in the detail from bold woodcuts to very fine traditional 19 century steel engravings.

Over the course of his career, he has created many nationally recognized logos and ad campaigns for a large list of prestigious and high caliber clients such as Coors (corporate/packaging logo), Exxon-Mobil (stock certificate), JP Morgan (annual report) and Mercedes-Benz (ad campaigns).  A lot of his expertise encompasses a large volume of subject matter that include food, portraits, animals, maps, architecture, and corporate conceptual images. 

In 2001, he won the “Meade Show Award for Excellence” for creating the best corporate conceptual illustration for an annual report for the Wet Seal’s 2001 Annual Report. In addition, in 1996 his work was recognized in the Communication Art Magazine for the best advertising spot for “Beaulieu Vineyards.” 

MTC’s 1994 annual report was one of Noble’s first assignments. In the ensuing years, his major projects/clients have included packaging and labeling for (logo) Annheiser-Busch, label illustrations for Sutter Home, Napa Ridge, Fetzer, Cakebread and other wineries; illustrations for Mecedes Benz; a stock certificate for the newly merged Exxon Mobil; posters for Union Bank of California; labeling for Tri-Valley Growers; package illustrations for Ore-Ida, Franciso Bread and Seattle’s Best Coffee; and advertising spots for Sees Candy. He also has done editorial illustrations for the likes of the Chicago Tribune. You can find more samples of his work at: www.stevennoble.com.

Steven continues to strive for excellence in his work and is always up for the next challenge. One of his last projects was a series of illustrations for the acclaimed Children’s book “Zathura” which came out (Fall 2005) at the same time as the release of the movie “Zathura”.